- 四川：白酒市场整治 扣押7瓶商标侵权“五
- 环保科技双管齐下 燕京啤酒成消费者“宠
- 白酒巨头抢电商高地 纷纷建电子商城
The Qingdao International Beer Festival started in 1991. It was jointly sponsored by National relevant departments andQingdaomunicipal government, organized by Qingdao Laoshan District Government. It is a large scale festival of national level with combination of tourism, relaxation, economy-trade exhibition, culture and entertainment. The Festival lasts for 16 days, opens on the first Saturday in mid-August of every year. The Beer Festival is the largest scale carnival activity in connection with wines inChina, has achieved wide popularity and influence both at home and abroad, and is hailed as the biggest beer pageant in Asia.
The theme of the Qingdao Beer Festival is “Cheers with the World,Qingdao!” The joyous enthusiastic atmosphere is created by various activities such as opening ceremony, beer drinking, carnival entertainment,float parades, drinking competition, economy-trade exhibition and closing ceremony evening party. During the days of Festival, all streets and alleyways ofQingdaoare beautifully decorated, appearing happy air. The Beer City occupies an area of 26 hectare, equipped with more than 40 world-class jumbo amusement facilities, filled with beer fragrance and people’s excitement. The Beer Festival attracts about 50 world famous brand beer-makers and attracts over three million visitors both at home and abroad for gathering carnival activities.
In the period of 2006 to 2010, the Qingdao International Beer Festival was listed as one ofChina’s “Top Ten Festival Activity” for five consecutive years and was placed at the first position of the list. In the years of 2008 and 2009, the Beer Festival won continuously “The Award of Ten Best China Festival” organized by “Chinese Culture Promotion Association”. In 2009, the Beer Festival won the honorable title of “The Annual Most-watched Ten Festival” hosted by People’s Net and was placed at the first place of the list. In 2010, on the award ceremony co-hosted by National Leisure Standardization Technical Committee and China Tourism Association Leisure Vacation Branch, the Beer Festival was awarded the “Prize of Leisure Festival Renovation” and the “Prize of Relaxation and Tourism Marketing Renovation”. On the first China MICE Industry Annual Meeting and Beijing Summit Forum on International MICE Industry co-hosted by International Economy-trade Institute of China Commerce Ministry and China MICE Economy Institute, the Qingdao International Beer Festival won the honorable title of “2010 China Annual Ten Best Festival”.The Second Forum on China Festival Renovation along with Grand Ceremony of 2011 China Brand Festival Prize-Presentation sponsored by People’s Net and co-sponsored by Chinese Festivals Institute was held in Beijing in May 2011. The Qingdao International Beer Festival had the honor to win the title of “China Top Ten Brand Festival in 2011” and was ranked at the first place.